Book Design and Publishing Managment

VJB/Scribe, also known as Scribe Typography, is a design and publishing management service for publishers, authors, and design firms.

Valerie Brewster, owner and art director, has decades of experience delivering beautiful book packages, including books that won the National Book Award and Pulitzer Prize. If you are going to make a book, why not make one that stands out from the rest?

  • Book cover design
  • Book interior design
  • Prepress production for hardcover, softcover, and electronic books
  • Collateral design for print and social media
  • Self-publishing coach

Cover Design

Book Interior Design

Softcovers and Jackets

Self-published, author published

Books below were published by the authors and printed through CreateSpace, Ingram/Sparks (Lightning Source), web press printers McNaughton & Gunn and Malloy, and craft printer Haagen Printing. Some of these books had ebooks and both hardcover and softcover editions as part of the publishing program.

Recent Posts

1980s: Problems typesetters had back then

Analog typeface identification

TypeIdentifer, Centennial Graphics Inc., 1986

The number of typefaces available to the typesetting industry was expanding rapidly and the impracticality of committing them to memory was becoming increasingly obvious. This TypeIdentifier [TM] was conceived as a way for anyone to quickly identify and determine the name of an unknown typeface, no matter what their level of training or prior experience.”—TypeIdentifier introduction

The TypeIdentifier listed most of the know typefaces and had columns of letters you could scan to find a match for the unidentified sample your client had provided.

Creating the TypeIdentifier must have been a slog. It sounds straightforward: Set the typeface name and character set for all the typefaces. I seem to remember problems setting too many typefaces in one galley because of memory limitations. The TypeIdentifier involved lots of work in paste-up and proofreading, too.

It was such a great tool that I made a photocopy, and brought it with me to every place I worked (with apologies to Bruce Beck and Centennial Graphics).

 When Wysiwyg spelled WTF

Adobe Type Manager Ad

Once, type on screen was blocky bitmaps

Advertising spread for Adobe Type Manager, 1989 Font & Function

For years, type on screen was 72ppi pixels, and then, Adobe figured out how to anti-alias and render smooth curves on screen. Hard to imagine that we lived for over five years, glad of our blocky screen type, glad we had transcended pure code!

Now this feature is part of the operating system instead of a pricey extension.

Does your front end talk to your back end?

LinotronicAd1989

Once there were mainframes that drove dedicated typesetting systems. Then there were  microcomputers, Aldus Pagemaker and Freehand, Corel Draw, Adobe Illustrator or Photoshop. Halftones, illustrations, and multiple columns of type could be set together.

This advertisement expresses the last dying cries of the great Dynasties of Typesetting. Ironically, the smallest conversation bubble says “Hi Mac.” Soon, “Hi Mac,” and “greetings IBM” would be all any imaging device would need to say.

oSave

  1. Typesetter was a job in the 1980s Leave a reply
  2. Luxury Matte and color shift 4 Replies
  3. Box of books from Lightning Source Leave a reply
  4. Design Eye on AWP16 part 2 Leave a reply
  5. BOY: A Woman Listening to Men and Boys Leave a reply
  6. Design Eye on AWP16 Leave a reply
  7. Design for Finding Them Gone Leave a reply
  8. 2015 book projects Leave a reply
  9. Cover Season Leave a reply